Customer relationship management (CRM) plays an important role in a business’s success. Businesses that neglect their customers may struggle to stay afloat in today’s highly competitive marketplace. So today we’re going to examine some all-too-common CRM mistakes made by businesses.
Not Using CRM Software
Why should you use CRM software? Simply put, it’s essential when handling large volumes of customer data. As your business grows, you may struggle to find information that will save you time on your target customer. Even searching for new business will be impossible without have a CRM to stay organized. Thankfully, the right CRM software can take this burden off your shoulders.
Not Addressing Customers by Name
Addressing customers by “madam” or “sir” isn’t an effective way to build lasting, positive relationships. Rather, you should address customers by their name. You should including in your list, what is your customer nickname, or pronunciation that enables you to personal all your communication. According to a 2013 study cited by MarketingLand, personalized emails generate six times more conversions, yet only 30% of businesses use them.