A major challenge for many businesses is determining which CRM solution will provide them the organizational results they so desperately seek. Businesses know they need CRM and struggle to find the "silver bullet" to grow their business. For many decision makers such as a principal in the business, a sales manager or a marketing executive may ask other peers in their industry to ascertain what has worked for them and still remain puzzled. As experienced CRM consultants, we find that businesses that begin with a map of documenting their business processes, goals and objectives in great detail will result in a custom solution that provides clarity.
Our Blueprint Assessment provides business stakeholders the tools to evaluate CRM solutions as a strategic fit to their business taking into account many dynamics that are often overlooked by CRM implementations. We focus for example on one aspect, a Strategic Fit, to enable business decision makers on how CRM will provide high value and an above-average ROI.
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